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Research

Capture deep qualitative insights.

Understanding your market through unfiltered human expression.

Launch This Conversation
Latency180ms
Voice Logic
Smart Branching
Instant Insights
auraforms.app

“Aura AI is listening...”

Voice Processing Active

Conversation WorkflowVoice of Customer Research Conversation
Deploy System
How the system works

From customer request
to the right next step

Aura runs this business system end to end: capture intent, evaluate decisions, trigger automation, and complete next steps without manual handoffs.

Stop guess-working your product roadmap. Voice of the Customer Systems give your users the space to talk about their problems, delivering data that multiple-choice surveys miss.

What happens after the conversation

Aura can assign priority from selected answers, send a consistent or personalized follow-up, notify the right team member, and clearly flag high-priority conversations in the dashboard.

After the conversation you can

  • Assign priority based on answers
  • Trigger static follow up emails
  • Send dynamic emails using response fields
  • Generate AI personalized emails from a custom prompt
  • Instantly notify your team

Business
outcomes

What this workflow is designed to improve for the business and its customers.

Collect 5-10x more qualitative text via voice vs typing.

Identify unspoken customer frustrations and "Aha!" moments.

Rapidly build product features based on direct user context.

How the workflow moves

01

Voice-driven responses capture tonality and long-form detail.

02

AI summaries highlight recurring themes across hundreds of voices.

03

Searchable insight database lets you query your customer research.

04

Automated reporting shares highlights with product and success teams.

Configure System

Everything needed
to keep work moving

Give customers a clear experience while the system keeps routing, data, and follow-up connected.

Quick customer response

Keep text and voice conversations moving without making customers wait.

Private customer data

Protect the information customers share across voice and text experiences.

Smarter next steps

Change the path based on intent and answers, not just a fixed sequence.

Clear performance insights

See where customers continue, complete, or leave the experience.

Where this
workflow fits

See how the same business outcome can support related industries.

Explore all industries

Agencies

Run high-fidelity market discovery for your clients.

View industry

Hospitality

Understand guest friction points in high-end venues.

View industry

Build Your
Research Strategy

Join trusted teams using customer conversation workflows to run real business work.

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